Rewiring How Manufacturing Decisions Get Made
Ferry was born from a simple insight:
Enterprise transformation doesn't happen through one big decision — it happens through thousands of small ones, made every day, by people closest to the work.
Our co-founder and CEO, Ethan, saw this firsthand at Palantir, where he led some of the most complex digital transformations across government and industry. The biggest blocker? Decision-making friction. The more complex the operation, the more decisions needed to be made - and the harder it became to make them quickly, confidently, and at scale.
Why Manufacturing - and Why Now?
Western economies are entering a new era - refounding industrial capability, reasserting domestic manufacturing, and rebuilding physical infrastructure. But this new industrial age isn't just about machines. It demands new ways of working - ones that are faster, more transparent, and more intelligent than ever before.
Manufacturers today face a perfect storm:
- Rising costs
- Shrinking labor pools
- Aging systems
- A workforce stretched across paper, instinct, and tribal knowledge
Legacy tech doesn't fix this. More dashboards don't fix this.
The answer is autonomous decision making.
What We Mean by Autonomous Decision Making
This isn't about replacing humans.
It's about helping people make better decisions — faster, together, and in real-time.
Ferry's vision of autonomous decision making is human-AI collaboration, grounded in:
- Accountability: Every action is explainable, auditable, and owned
- Transparency: No black boxes, no magic — just logic
- Collaboration: AI agents working side-by-side with your teams, not around them
- Action: Real decisions, not static insights
It's how we build organizations that are agile, adaptable, and resilient in a world that's only getting more complex.
How We Work With You
At the heart of our model is a simple belief:
You can't drive transformation from behind a dashboard.
That's why we harness Forward Deployed Engineers (FDEs) directly on site with your teams.
They're more than software experts — they're problem solvers, operators, and engineers who:
- Live the reality of your floor, lines, and workflows
- Build and iterate on solutions directly in your environment
- Drive real adoption by embedding new ways of working
Our FDEs don't just deliver features — they deliver change. And they do it using the Ferry Platform, purpose-built for autonomous decision making in the most complex operational environments.
The Ferry Platform
Ferry's platform is built on three tightly integrated layers:
1. Data Foundation
Unify all your data — from ERP to PLCs — into one interoperable layer.
Whether it's Excel, MES, historian, SCADA, sensors or more, we break down manual, OT and IT data silos to create a single source of truth.
2. Workflow Engine
Structure and standardize how work gets done.
Composable apps allow your teams and our FDEs to build, adapt, and evolve workflows on the fly — capturing process, context, and decisions in motion.
3. Autonomous Decision Making
Enable AI agents to reason, recommend, and act — side-by-side with your people.
Agents help teams:
- Diagnose problems in real time
- Suggest and guide next-best actions
- Escalate and coordinate cross-functionally
- Execute decisions autonomously — with oversight and control
Our architecture is built to be tailored — enabling each manufacturer to design AI agents that operate the way their business runs. No rigid templates. No generic bots. Real autonomy, grounded in your reality.
This Is Our Belief
We believe manufacturing can move faster — without breaking.
That agility doesn't require chaos.
That AI isn't just for digital teams — it's for the frontline.
And that the companies who win in this new industrial era are the ones who make better decisions, every day.
Ferry is here to build that future. One decision at a time.